Scriptwriting, 3D Modeling, Post-Production, Animation
Project Summary: We created a short Mechanism of Action (MOA) video that describes the science behind the ingredients in a product that helps protect against childhood food allergies. The video helped sales reps share those mechanisms of action with pediatricians and allergists around the country. ScreenPlay developed the script and extensive storyboards, created 3D animatics, and managed the post-production.